Champion's collaboration with HoMie focuses on sharing a sense of hope, kindness, acceptance, and positivity to the community. The introduction of The Smiley® Company into this collaboration adds the most iconic visual icon that amplifies those sentiments – a smile.
Utilising Champion fabrics as the canvas, this season’s range features playful takes of all three brands’ logos and visual identities on genderless, winter-centric options.
With the power of all three brands, we will be encouraging conversation and inspiring future Champions, whilst raising awareness of HoMie’s mission to support young people affected by homelessness or hardship.