CHAMPIONING THE COMMUNITYCHAMPIONING THE COMMUNITY
CHAMPIONING THE COMMUNITY
CHAMPIONING THE COMMUNITY

Our legacy lies in championing others. It is our privilege to be able to continue this legacy by collaborating with a range of community partners to help influence and inspire positive change and support those who need championing the most.


HOMIE

HOMIE

HoMie is a not-for-profit based in Melbourne, that uses 100% of its profits to achieve its mission to support young people affected by homelessness or hardship, to equip them with the skills, confidence, and experiences to be more work-ready and better prepared for their future.

 

Learn more
  • WHAT WE’RE DOING TO HELP

    We’ve teamed up with HoMie to create exclusive seasonal drops which contribute to achieving HoMie’s mission. We also contribute clothing and excess materials to HoMie to upcycle and create a range of bespoke tees, hoodies, and sweats for their Reborn collection of which all proceeds go directly to HoMie. 

    Throughout the year, HoMie invites young people affected by homelessness and hardship to their VIP Shopping Days, where they can shop for free at their HoMie Street Store. We're honoured to be able to donate clothing to help support these rewarding events in the HoMie calendar. 

    From concept to post-production, we've joined forces with HoMie Creative to bring several of our campaigns to life. Working with them directly helps their mission to support youth homelessness and hardship.

    We are also proud to recruit people from HoMie’s Pathway Alliance Program which supports young people by kickstarting their working life through internship programs.

     

     

     

     


QUEER SPORTING ALLIANCE

QUEER SPORTING ALLIANCE

QSA is Australia and New Zealand's largest LGBTIQA+ sporting club, which prides themselves on creating safe spaces for LGBTIQA+ people and their allies to play community sport. They have a strong focus on supporting the inclusion of transgender and gender-diverse players.

 

LEARN MORE >

Learn more
  • OUR PARTNERSHIP

    In sport, we want everyone to feel comfortable both on and off the track, court, and field. Through our collaboration with QSA, we hope to encourage more access to sport for the LGBTIQA+ community and their allies.

    As part of our partnership, we will be donating 100% of profits from our Pride patches to QSA, supporting them through donations, and providing them with team uniforms.

     

     

     


NBL

NBL

Champion is the Official On-Court Apparel Partner of the NBL. As part of this partnership, we have designed the official on-court playing uniform, club training and travel apparel, referee uniforms, and the heritage playing uniforms for our Champion Heritage Round. As for the basketball fans, we have created a range of fanwear so you can rep your team colours.

Champion is the presenting partner of the NBL Rookie of the Year Award, which has been awarded to stars including Josh Giddey and Lamelo Ball.

 


GIVIT

GIVIT works to alleviate poverty in Australia by connecting those who have with those who need. We work with GIVIT on an ongoing basis to donate clothing to the most vulnerable members of our community.

We also provide disaster recovery relief, such as the donation of face masks during COVID-19 and support to those affected by the 2020 Victorian bushfires. The goods we offer not only help bring comfort, they also help the environment by staying out of landfill. Since Hanes' partnership began in 2018, we’ve collectively donated over 1,125,000 items to people in need.

 

CHAMPIONING THE COMMUNITYCHAMPIONING THE COMMUNITY
CHAMPIONING THE COMMUNITY
CHAMPIONING THE COMMUNITY

Our legacy lies in championing others. It is our privilege to be able to continue this legacy by collaborating with a range of community partners to help influence and inspire positive change and support those who need championing the most.


HOMIE

HOMIE

HoMie is a not-for-profit based in Melbourne, that uses 100% of its profits to achieve its mission to support young people affected by homelessness or hardship, to equip them with the skills, confidence, and experiences to be more work-ready and better prepared for their future.

 

Learn more
  • WHAT WE’RE DOING TO HELP

    We’ve teamed up with HoMie to create exclusive seasonal drops which contribute to achieving HoMie’s mission. We also contribute clothing and excess materials to HoMie to upcycle and create a range of bespoke tees, hoodies, and sweats for their Reborn collection of which all proceeds go directly to HoMie. 

    Throughout the year, HoMie invites young people affected by homelessness and hardship to their VIP Shopping Days, where they can shop for free at their HoMie Street Store. We're honoured to be able to donate clothing to help support these rewarding events in the HoMie calendar. 

    From concept to post-production, we've joined forces with HoMie Creative to bring several of our campaigns to life. Working with them directly helps their mission to support youth homelessness and hardship.

    We are also proud to recruit people from HoMie’s Pathway Alliance Program which supports young people by kickstarting their working life through internship programs.

     

     

     

     


QUEER SPORTING ALLIANCE

QUEER SPORTING ALLIANCE

QSA is Australia and New Zealand's largest LGBTIQA+ sporting club, which prides themselves on creating safe spaces for LGBTIQA+ people and their allies to play community sport. They have a strong focus on supporting the inclusion of transgender and gender-diverse players.

 

LEARN MORE >

Learn more
  • OUR PARTNERSHIP

    In sport, we want everyone to feel comfortable both on and off the track, court, and field. Through our collaboration with QSA, we hope to encourage more access to sport for the LGBTIQA+ community and their allies.

    As part of our partnership, we will be donating 100% of profits from our Pride patches to QSA, supporting them through donations, and providing them with team uniforms.

     

     

     


NBL

NBL

Champion is the Official On-Court Apparel Partner of the NBL. As part of this partnership, we have designed the official on-court playing uniform, club training and travel apparel, referee uniforms, and the heritage playing uniforms for our Champion Heritage Round. As for the basketball fans, we have created a range of fanwear so you can rep your team colours.

Champion is the presenting partner of the NBL Rookie of the Year Award, which has been awarded to stars including Josh Giddey and Lamelo Ball.

 


GIVIT

GIVIT works to alleviate poverty in Australia by connecting those who have with those who need. We work with GIVIT on an ongoing basis to donate clothing to the most vulnerable members of our community.

We also provide disaster recovery relief, such as the donation of face masks during COVID-19 and support to those affected by the 2020 Victorian bushfires. The goods we offer not only help bring comfort, they also help the environment by staying out of landfill. Since Hanes' partnership began in 2018, we’ve collectively donated over 1,125,000 items to people in need.

 

DESIGN

DESIGN

The fabric of our lives.

 

At the heart of everything we do is you. From stitch to seam, much of what we design is done right here in Australia, driven by a team of dream-weaving innovators, who pour their love and passion into each piece so when you put it on it’s like magic.

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  • INNOVATION& DESIGN

    INNOVATION
    & DESIGN

    Our Fabrics.

    We’re obsessed with comfy, which means we’re obsessed with fabric. We are constantly reviewing how and where it’s made, what it’s made from and how we can make it better, more sustainable, less wasteful. We could nerd out about this stuff all day.

    By 2025, we will use 100% sustainable cotton and 100% recycled polyester across all of our products.

    We define sustainable cotton as US and Australian grown, organic, recycled, or sourced from the Better Cotton Initiative and other reputable sustainable cotton programs.

  • COLLABORATION
    IS KEY

     

    Our Collaborators.

    We couldn’t create products that are kinder on the environment without the help of our partners…

    Cotton Australia

    Working with Australia’s peak cotton body allows us to support local cotton farming communities and provide top quality cotton.

    Global Organic Textile Standard (GOTS)

    Products that have been GOTS certified means compliance with environmentally and socially responsible standards for growing, processing and manufacturing.

  • THE SCIENCE   

    THE SCIENCE

     

    Our Commitment.

    We’re committed to making sure our products do not contain harmful substances. In 2015, we created our own Restricted Substances List which now covers more than 880 substances. We hold ourselves accountable for providing safe products, making sure we deliver great products while being conscious of our environmental impact.

MATERIALS

MATERIALS

Sourcing sustainable materials that are kinder to the planet, without compromising on quality or comfort, is hugely important to us. We have the power to reduce our environmental footprint, and that’s exactly what we’re committed to doing.

Learn more
  • HOME GROWN AUSSIE COTTON

    HOME GROWN
    AUSSIE COTTON

    When you choose Champion products made with Aussie cotton you’re also helping to support up to 1,500 local cotton farms and over 100 Australian farming communities. Working with Aussie farmers via Cotton Australia helps us to create some of the softest cotton clothing in the world. True story. It also gives us a greater understanding of where our raw materials come from and how they are farmed and produced. It now takes 48% less water to grow a bale of Aussie cotton compared to 1992. Talk about better for the planet!

  • CERTIFIED BY THE GLOBAL ORGANIC TEXTILE STANDARD (GOTS)

    CERTIFIED BY THE GLOBAL ORGANIC TEXTILE STANDARD (GOTS)
    • Certified by the Global Organic Textile Standard (GOTS), a worldwide leading textile processing standard for organic fibres.

    • Grown using sustainable farming practises that sustain the health of soils, ecosystems and people by using natural processes.

    • Organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). In other words, it’s free of nasties.

    • GOTS certified manufacturing adheres to policies that help to minimise water-waste to prevent it from ending up in oceans and waterways.

  • RECYCLED YARNS

    RECYCLED YARNS

    We’re looking at “waste” in a different way, thinking about it as a resource and finding ways to turn it into yarns that we can use in the fabric of our garments. Pretty awesome, right?

    Across key product ranges, we’re looking to increase the use of recycled yarns – including cotton yarns made from fabric waste offcuts and polyester yarns made with recycled PET bottles that may have otherwise been sent to landfill.

COMMUNITY

COMMUNITY

Comfy is more than just a warm pair of socks (although those are pretty great too!) it’s about being accepted, supported and understood. It’s about making space for others, giving them a seat at the table and a chance to be heard. We’ve teamed up with a range of community partners to help give a voice to the voiceless and bring comfort to where it’s needed most.

Learn more
  • Reach

    In 2018, we joined forces with Reach to empower and inspire young people to find their voice and own it. We’re honoured to partner with an organisation as ground-breaking as Reach, with our funding helping to support their life-changing secondary school workshops and expansion of their INC Programs into regional and rural areas.

    Being a teenager can be tough. Reach recognises this, and by tackling challenges faced by young people, whether it be mental health, peer pressure, bullying, a lack of confidence or something else, they equip teens with the tools to combat anything life throws at them. Through their life-changing workshops and programs, run 100% for and by young people, they aim to build confidence, teach self-awareness and encourage passion.

    Over the next three years, our partnership will help to impact:

    • 12,240 young people across 306 classroom-based Secondary School Workshops for students from years 7-12 in VIC and NSW each year.
    • 880 young people across 22 regional workshops in Alice Springs and Robinvale communities each year.

    Visit Reach.

  • Minus18
    Minus18

    Minus18 are champions for LGBTQIA+ youth Australia-wide, and we’re proud to partner with them. Our partnership helps to fund important peer-to-peer support, education, training and safe spaces for same-sex attracted and gender diverse young people.

    We’re proud to be a Key Sponsor of the sparkliest night of the year – the Queer Formal events in Melbourne, Sydney and Adelaide. The Queer Formal offers an unforgettable night where young people can be free to be themselves and make new friends.

    Visit Minus18.

  • Red nose
    Red nose

    We work in collaboration with Red Nose Australia to create safer sleepwear for babies and infants. Together, we launched Wondercool, the only baby clothing approved by Red Nose for safer sleep. Made with innovative thermal cooling fabric that adapts to your bub's natural body temperature to help keep them cool and comfy, Champion Wondercool works wonders to help ensure they aren't too hot or too cold for better quality sleep.

    Visit Red Nose Australia.

  • Givit
    Givit

    GIVIT works to alleviate poverty in Australia by connecting those who have with those who need. We work with GIVIT on an ongoing basis to donate clothing to the most vulnerable members of our community. We also provide disaster recovery relief, such as the donation of face masks during COVID-19 and support to those affected by the 2020 Victorian bushfires. The goods we offer not only help bring comfort, they also help the environment by staying out of landfill.

    Since our partnership began in 2018, we’ve donated over 1,125,000 items to people in need.

    Visit Givit.

REDUCE & RECYCLE

We are incredibly aware of the environmental problems the fashion industry faces. In short: it ain’t pretty. With the help of the Australian Packaging Covenant Organisation (APCO), we’re taking conscious steps towards reducing our packaging footprint. We’re excited to share with you some of our latest packaging initiatives because yes, packaging excites us. 

By 2025, we’re working to eliminate single-use plastics in our product packaging and ensure that 100% of our packaging is reusable or recyclable. We’re also working as part of our global Hanesbrands family to reduce the weight our product packaging by 25%, off a 2019 baseline.

REDUCE & RECYCLE

REUSABLE HANGERS

 

We have removed all plastic garment hangers from being shipped with our online orders. In our owned stores, our hangers are reused through our partnership with TIC, a program that reuses hangers, which may otherwise end up in landfill. In 2019, 71% of all hangers were reused this way.

REDUCE & RECYCLE

REUSABLE TOTE BAGS

We’ve replaced single-use plastic bags in our stores with recycled & recyclable paper bags and reusable fabric tote bags. 100% of the profits from each tote bag sold are donated to the Reach Foundation to help fund more of their life-changing secondary school workshops.

REDUCE & RECYCLE

RECYCLABLE
SHIPPING SATCHELS

 

Our online orders arrive on doorsteps in shipping satchels made from 90% post-consumer waste plastic. They feature the Australasian Recycling Label (ARL) logo, and can be recycled via REDcycle drop-off bins, located at major supermarkets across Australia.

REDUCE & RECYCLE

KINDER PLASTIC PACKS

We’ve made the switch so that all our underwear packs are made from REDcycle-compliant soft plastics. This means they can be easily recycled by dropping them off at your nearest REDcycle bin, located at major supermarkets nation-wide.

REDUCE & RECYCLE

MORE SUSTAINABLE
SWING TAGS

We’ve started the journey to more sustainable swing tags and other card-based packaging by reducing card weight and upgrading it to an Forest Stewardship Council (FSC) mixed card, which uses raw materials from sustainably managed forests.

TIPS FOR A COMFIER PLANET

Reuse, recycle, re-home. Here are a few simple ways you can do your bit for the good of the planet:

  • Forget Plastic
    The quicker you can make the switch from single-use plastic to reusable alternatives the better. Our store and online order bags are reusable and recyclable.
  • Re-Home Clothing
    Donate, sell or swap any unwanted clothing. There are countless ways to re-home pre-loved clothing, from donating items to your local charity shop to selling them online.
  • Repair and Reuse
    Replacing buttons, repairing holes and cutting hems are just a few easy and affordable ways to extend the life of a garment.
  • Follow the Care Label
    Make your clothing last longer by following the care label instructions and using a wash bag where applicable.
  • Use Cold Water
    Only pop a machine wash on once you have a full load. Opting for a cold wash (anything below 30C) uses less energy and reduces your carbon footprint.
  • Avoid Tumble Dryers
    Air drying is a more cost effective and planet-friendly way to dry your clothes. Laying delicates, such as bras and undies, flat to dry in the shade helps to keep their shape.
  • Recycle Packaging
    Always check packaging for a recycle symbol before tossing it out. Our online bags can be recycled by dropping them into a REDcycle bin, found at most major supermarkets.
  • Keep it Simple
    Great basics are the key to a versatile wardrobe. Staple pieces that can be mixed and matched also makes getting dressed in the morning easier.