Legacy

In 1969, we introduced our now-iconic Champion script logo on T‑shirt neck tags, rolling it out in bold blue and red bar versions to mark a new era in our tees. Through the 1980s, that script evolved onto crisp blue-on-white labels with added care details, reflecting how our gear was built to go harder and last longer.  By the late ’80s, those woven script-and-C tags had become a signature marker of authentic Champion, before shifting toward more fabric and care callouts as our product range.