King of the Court

Basketball has always been part of Champion’s DNA. From outfitting NBA greats and the 1992 USA “Dream Team” to shaping the culture of the game through the 80s and 90s, that legacy continues today as the official on-court apparel sponsor of the NBL. Now, Champion looks to the next generation of talent as the naming rights sponsor of King of the Court, Melbourne’s biggest streetball event where basketball, music and culture collide.

As both naming rights sponsor and on-court apparel partner, Champion celebrates the energy of the game at every level, from grassroots to elite, honouring the players, creators and communities who keep basketball culture alive.

A limited Champion x King of the Court capsule collection is available exclusively at the event and online.